Cameron Fleming is a copywriter and creative director.

American Airlines. Time flies.

Showing some love to the back of the plane

There should be a medal for crews who shoot commercials on actual airplanes. The overnight shoot so the plane doesn’t have to be taken out of service. The oppressive heat. The full A319-load of extras. Shooting on a plane is not for wimps. And there’s no feeling quite like when the motion-control rig breaks at 4 o'clock in the morning. Time certainly did not fly on this shoot, but it was worth it to finally give some love to the passengers in coach.

Cameron Fleming
Art Director
Jorge Bache
Executive Creative Director
Vann Graves
McCann New York